Woodrow Wilson Baldwin
 (Information compiled by Simmons College Archives,
May 19, 2009. Photos in first section courtesy of Simmons College Archives.)
Department Positions Held
Professor of Business, 1956-1971
Director of the School of Business
Administration/Chairman of the Department of B.A.,
1956-1971
Chairman of the Department of Management, 1972-1977
Professor of Management, 1972-1982
Took sabbatical leaves first half of 1963-1964,
second half of 1970-1971, second semester 1977-1978
Courses Taught
1958-1982 (Business) Communications/Communications
in Management
1958-1968 Office Management
1967-1982 Management of Resources/Management Seminar/Advanced Management Seminar
*Also served as advisor to students*
Committee Memberships
Advisory Committee for Establishment of School of Education, 1956-1957
Committee on Programs and Academic Standing, 1956-1961
Executive Committee, 1956-1961
Library Liaison Committee, 1960-1962
Committee on Educational Policy, 1962,
Committee on New Grading System, 1962
Subcommittee of Educational Policy to study Continuing Ed./Committee on Contin. Ed., 1962-1966
Subcommittee of Committee on Ed. Policy to study Interdisciplinary programs, 1965-1966
Subcommittee of Committee on ed. Policy to study First Year Programs, 1965-1966
Joint committee of Corporation and Faculty on Organizational Structure, 1965
Faculty Council’s Subcommittee on Committee Structure, 1966
Committee on College Calendar and Hour Plan, 1967-1968
Committee on College Policy, 1967-1968
Committee Seeking Grant for Hospital and Health Services Administration, 1967
United Fund Drive at Simmons, 1967
Committee on Tenure & Appointments, 1970-1975
Internship Program Committee, 1970
Retailing Committee, 1973
Subcommittee of College Policy to recommend policy concerning liberal arts and professional requirements, 1975
Admissions committee, 1975-1977
Newspaper Mentions
The Simmons News, v. 43, n. 19, April 22, 1966 p. 1
“Dr. Baldwin Elected Head of Collegiate Retailers Association.”
 Dr. Woodrow Baldwin, Director of the School of Business Administration and the Prince Program in Retailing Administration was elected last week as national president of the American Collegiate Retailing Association. This organization is composed of directors and professors of retailing throughout the United States and Canada.
Other officers of the Association elected in Dayton last week were: Vice President, Dr. Robert D. Entenberg, University of Denver; Secretary, Dr. Harry C. Murphy, University of Dayton; and Treasurer, Dr. Kenneth L. Richards, Bradley University.
Doctor Baldwin has served as Vice president of A.C.R.A. for the past two years.
Purposes of the organization are to gain wider recognition for retail distribution as an indispensable key function in an expanding economy; to promote retail management as a profession requiring specialized education and guided internship; to maintain and elevate standards of education among schools and colleges offering courses in retailing; to strengthen the retailing curricula offered by schools and colleges; and to maintain working relationships with other groups concerned with improved retail distribution.
The organization sponsors one-day seminars for retailers in various communities. During the past two years they have held seminars in Charleston, South Carolina; Richmond, Virginia; Houston, Texas; and Dayton, Ohio. They have already accepted an invitation from Montreal to present a seminar there and have invitations from other communities including Winston-Salem, North Carolina and Memphis, Tennessee.
The American Collegiate Retailing Association combines forces with the National Retail Merchants Association in January to present the opening session at the annual convention of the N.R.M.A. which is held during the second week of January in New York. They also cooperate with N.R.M.A. in sponsoring a Careers in Retailing program for high school and college students.
The Simmons News, v. 64, n. 18, April 12, 1966 p. 4
“Baldwin New President of Administrative Management Society”
 Dr. Woodrow W. Baldwin, chairman of the Department of Business Administration, has been elected president of Boston’s largest management association, the Administrative Management Society. He was also recently elected to the International Board of Directors of the society.
The local chapter has been active in Roxbury rehabilitation projects, conducting special classes for retraining workers, placing of high school students with work experience, and guiding people into appropriate business careers. It has also been working with the Massachusetts Business Education Association on organization of business teachers, in providing the program for their annual convention in April.
Dr. Baldwin has been active in the Boston chapter for nine years. Other association members from the College are Walter Steere, Business Manager, and Barbara Fox, instructor in the Department of Business Administration.
The Simmons News, v. 47, n. 7, November 6, 1969 p. 6
 “Baldwin Receives Award”
Dr. Woodrow W. Baldwin, chairman of the Department of Business Administration, has received the Administrative Management Society’s Diamond Merit Award which is given in recognition of outstanding services to the organization on both the local and international level. This highest award given for individual recognition in the association was presented to Baldwin on Friday, Oct. 24, at the Area Conference in Chicopee Falls, the city in which the society was founded fifty years ago.
The Administrative Management Society is the largest chapter oriented management association in the world. Baldwin is the immediate past president of the Boston Chapter, fourth largest of the 169 chapters in the association of 15,000 members He is presently serving for the second year in the International Educational Activities which are covered by four committees involving Collegiate Chapter Program, Economics Education Program, Guidance Program and Specialized School Services.
Baldwin received the Merit Award for services on the chapter level from the Boston Chapter in the spring of 1968.
Simmons Janus, February 3, 1972 p. 3
“Study Real Cases”
 An innovative approach to bringing together education and the business community is being undertaken by the Management Department under the aegis of Chairman Woodrow W. Baldwin. In a series of thirteen seminars which began on January 27, invited officials of organizations ranging from the unusual to the avant-gard meet with junior and senior management students. These people from companies which rarely make management casebooks, present actual cases from their management experience which pose a wide variety of problems involving personnel, financing, and marketing.
After the official's introduction of the problem, the cases are discussed first by the student above, and then by Management professors, students and others in attendance. Invited guests have the opportunity to sit in on all thirteen sessions, thus gaining in effect a free management course as well as possible ideas for dealing with their stated problems.
For reservations: see Pat Gillum in the Management Office.
Simmons Janus, February 22, 1974 p. 1
“Panel Discusses Energy Problems”
 Business manager Walter Steere along with Woodrow Baldwin, professor of management, and Barbara Sawtelle, assistant professor of economics, participated in a panel discussion “Are you running out of energy” on February 8. The speakers discussed the energy crisis in their respective fields.
"If you haven't seen the effects yet, you will in a short period of time, and over an extended period of time," Walter Steere, business manager of the college said of the energy crisis and Simmons. Mr. Steere, along with Woodrow W. Baldwin, professor of management, and Barbara Sawtelle assistant professor of economics, participated in a panel discussion held on Feb. 8, in Simmons Hall.
"Are You Running Out of Energy?" was the title of the second program sponsored by the Young Alumnae Council of Simmons, with the three speakers focusing on the energy crisis in their respective fields. Each speaker explained how an original problem in energy leads to shortages and increased prices in other areas. Mr. Steere said increases in room, board, and tuition reflect, among other things, food prices, a 40 percent price rise in Xerox paper (Simmons uses two million sheets annually), and a general shortage of paper (and yes, toilet paper). Completion of the Bartol Hall addition is being held up by shortages of asphalt for the roof, and materials in the windows.
"I'm wondering what's going to happen to enrollment," Ms. Sawtelle said, in view of the rising college bill. An enrollment decrease, she explained, would mean more budget cutbacks, and possibly a vicious cycle.
"Good management is going to be more imperative at small colleges," answered Mr. Baldwin. "They're going to have to become hard-nosed businessmen...I'm not saying let's dehumanize and put a dollar sign on everything in education, but let's cost certain areas and see where we can cut back."
In the general economy, Ms. Sawtelle sees severe cutbacks in gross national product real growth, and consequently more unemployment, along with a possible 8 percent rise in the consumer price index. In the long range she anticipated shipping slowdowns and agricultural shortages. However, she added that the dollar is strengthening due to our relatively good position in the world energy crisis.
"No one I know is willing to say what's happening in business, because it's happening so fast," Mr. Baldwin said, citing conflicting reports on the news and from different research groups and authorities. He noted there was less spending in crucial areas used to measure the economy like cars and housing.
These areas are affected by the original fuel problem, as is the travel industry. New England may suffer with the travel industry, come summer. But, Mr. Baldwin said, "The biggest hurt is going to come in such a gradual way that we won't really know what is happening. It's the nickels and dimes type of thing, sneaking up on us."
Simmons has reduced temperature and fuel consumption, cut dorm hall lights 50 percent, and shortened science center hours. During Christmas week, 10,000 gallons of heating oil were saved, and the extended vacation saved 22,000 gallons.
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| Photos above courtesy of the Simmons College Archives. Select image for large version with caption. |
Information below compiled from archives of Profesor Baldwin, by the editor]
Simmon "News Notes" — [undated copy]
 Woodrow W. Baldwin, Professor of Management, received the annual Certificate of Merit Award from the Association of Independent Colleges and Schools on October 13 in Las Vegas, NV. The award, which was presented at the annual convention, recognizes the person who has made a significant contribution to the evaluation process of private colleges and schools.
Sunday Advertiser, Boston, Mass. [Circulation 440,211] — March 18, 1962
Woodrow W. Baldwin, professor of Business and director of the School of Business Administration, Simmons College, will be awarded a Citation of Merit for his outstanding contributions to higher education at the annual Cambridge School Awards Assembly, Wednesday, March 21, in the Empire Room of the Hotel Vendome. Milton Grahm, President of Cambridge School, will make the presentation.
Co-author of "Gregg Speed-building for Colleges," and many educational articles, Baldwin will speak to more than 250 Cambridge School students on "Marketing Your Greatest Product — You!"
Professor Baldwin is a member of the National Office Management Association, American Business Writing Association, Eastern Business Teachers Association and is chairman of the advisory committee and a member of the Corporation of the Cambridge Center for Adult Education. He is listed in Who's Who in America and Who's Who in American Education.
Woodrow W. Baldwin Keynote Speaker at Shorthand Institute
 Woodrow W. Baldwin, Director of the School of Business, Simmons College, was one of the keynote speakers at the World Institute on the Teaching of Shorthand held July 8, 9, and 10 in North Dakota along with several others of the nation's outstanding shorthand and business education teachers. Mr. Baldwin delivered two addresses, one entitled "Instructional Challenges in Advanced Shorthand and How to Meet Them" and the other, "Must Teachers Sell Their Subject to Survive?" He also appeared on a symposium panel, "Operation Bookstrap--Techniques and Procedures for Secretarial Improvement." About 700 teachers attended the Institute conducted by Dr. John L. Rowe, head of the Business and Education Department at the University of North Dakota.
[undated newspaper clipping]
Mr. Baldwin Will Speak to Leading Businessmen
[Simmons College Undated Document]
 Mr. Woodrow W. Baldwin, Director of the School of Business Administration, delivered three addresses last week to New England audiences. On Saturday, February 15, he spoke at a dinner meeting at Boston University on the subject "European Businessmen's Views on Business and Education." His remarks were taken from the findings of the research which he conducted in Europe while on sabbatical leave during the fall semester.
On Monday, February 17, Mr. Baldwin spoke at the Eastland Hotel to the members of the Portland, Maine, chapter of National Office Management Association on, "The Office Manager Communicates." On Tuesday, February 18, he addressed the Worcester Chapter of National Office Management Association on the subject, "You Think You Have Problems? — Listen to European Businessmen."
Mr. Baldwin will be speaking in April to businessmen's groups in Charleston, South Carolina, and Richmond, Virginia, on "Education for Retailing." At both of these meetings he will join a one-day workshop for businessmen in the states of South Carolina and Virginia. The theme of the workshops, at which Mr. Baldwin will be the luncheon speaker, is "Progressive Methods in Modern Retailing."
 Readings in Business
Edited by
Woodrow W. Baldwin, Ed.D
Chairman, Department of Management
Simmons College
Boston, Massachusetts
and
John T. O'Neill
International Division
First National Bank
Boston, Massachusetts
P.A.P. Incorporated • Providence, Rhode Island 02903
 Cambridge School of Business
Citation of Merit
This citation is awarded to
Woody Baldwin
in recognition of outstanding and meritorious service on
behalf of higher education.
In Witness Whereof, this certificate is issued at Boston, Massachusetts,
under our hands and seal, March 21, 1962
RETIREMENT
Senior-Faculty Banquet, April 28, 1982
 On behalf of the Class of 1982, I would like to present this gift to Professor Woodrow Baldwin from the Department of Management. This gift symbolizes a small token of our appreciation for the 26 years he has given knowledge, guidance and support to Simmons College students.
Professor Baldwin has been with Simmons College since 1956. During these past 26 years, Professor Baldwin has been a primary factor in the evolution of the Department of Management. He has always looked toward the future as he developed the School of Management to broaden the education and preparation of women entering the career of management. When he first came to Simmons, the School of Management as we now know it, was known as the School of Secretarial Science. It was then changed to the School of Business Administration. The School of Management came about due to the effort and dedication of Professor Baldwin.
Dr. Baldwin has always been supportive and influential as a faculty member here at Simmons. He has always been extremely active in the Simmons College Community. He has been involved in various committees throughout his career at Simmons and because of his involvement, many programs and policies have been implemented.
Again I would like to thank Professor Baldwin on behalf of the Class of 1982 for all of his guidance and support throughout the years. He will be missed, but his work will always be remembered at Simmons.
Lori Sadugor
Senior-Faculty Banquet
April 28, 1982
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